Last Updated: January 2024

At American Golf Shop, we value your privacy as much as we value your perfect swing. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website and make purchases.

1. Information We Collect

To provide you with the best golf shopping experience, we collect the following types of information:

Personal Information

  • Contact Details: Name, email address, shipping address, and phone number
  • Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
  • Order History: Products purchased, order dates, and order values
  • Account Information: Username, password (encrypted), and preferences

Technical Information

  • Device Data: IP address, browser type, device type, and operating system
  • Usage Data: Pages visited, time spent on site, and click patterns
  • Location Data: General geographic location for currency conversion and shipping calculations

2. How We Use Your Information

We use your information to enhance your golf shopping experience:

  • Order Processing: To process and fulfill your orders for golf equipment and apparel
  • Customer Service: To provide support and respond to your inquiries
  • Personalization: To recommend golf products that match your interests
  • Security: To protect against fraud and unauthorized transactions
  • Improvements: To enhance our website and product offerings
  • Communication: To send order updates and relevant golf content (with your consent)

3. Data Sharing and Disclosure

We treat your data with the same care we’d give our own golf equipment:

  • Payment Processors: We share necessary information with Visa, MasterCard, JCB, and PayPal to complete transactions
  • Shipping Partners: We provide address information to trusted shipping carriers for delivery
  • Service Providers: We work with companies that help us operate our website and business
  • Legal Requirements: We may disclose information when required by law or to protect our rights
  • Business Transfers: In case of merger or acquisition, customer information may be transferred

We never sell your personal information to third parties.

4. International Data Transfers

As we serve golfers worldwide (excluding Asia and select remote areas), your data may be processed in different countries. We ensure all transfers comply with applicable data protection laws and provide adequate safeguards.

5. Data Storage and Security

We protect your information with industry-standard measures:

  • SSL Encryption: All data transmitted to our site is encrypted using SSL technology
  • Secure Storage: Your data is stored on protected servers with limited access
  • Payment Security: We use PCI-compliant payment processors for financial data
  • Regular Monitoring: Our systems are monitored 24/7 for suspicious activity
  • Data Retention: We retain your information only as long as necessary for business purposes or as required by law

6. Your Rights and Choices

You have control over your personal information:

  • Access: You can request a copy of your personal data
  • Correction: You can update or correct your information
  • Deletion: You can request deletion of your personal data, subject to legal requirements
  • Opt-Out: You can unsubscribe from marketing communications at any time
  • Restriction: You can request limits on how we use your data
  • Portability: You can request your data in a machine-readable format

To exercise these rights, please contact us using the information below.

7. Cookies and Tracking Technologies

We use cookies to improve your browsing experience:

  • Essential Cookies: Required for basic site functionality and security
  • Performance Cookies: Help us understand how visitors use our site
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to show relevant golf product advertisements

You can control cookie settings through your browser. Note that disabling cookies may affect site functionality.

8. Third-Party Links

Our website may contain links to other sites, such as golf associations or manufacturers. We are not responsible for the privacy practices of these external sites.

9. Children’s Privacy

While we offer junior golf clothing, our website is not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

10. Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be notified through our website or email.

11. Contact Information

If you have any questions about this Privacy Policy or your personal data, please contact our customer service team – fellow golfers who understand your needs:

Email: [email protected]

Address: 3729 Giraffe Hill Drive, Irving, TX 75062, USA

Thank you for trusting American Golf Shop with your privacy. Now get out there and enjoy the game!